Activate your Window to the World

WHAT IS

A modular Mixed Reality system that turns shopfronts, airports, stadium screens and event spaces into live digital storytelling environments.

HOW IT WORKS ?

Motion capture, generative animation, AI tech, audiovisual design, sound savvy, empathy...

and good ideas!!

Interactor's new concept is Glass Act, a breakthrough mixed reality (MR) portal that transforms retail windows and screens into interactive, immersive storytelling environments.

Using spatial computing, some modular AI algorithms, real-time animation and a dramatic narrative-driven UX, Glass Act turns passive storefronts into dynamic experiences that captivate the public, boost brand engagement, nurture community engagement and generate viral social media sharing.

GLASS ACT?

The public see themselves immersed in dream travel destinations or branded worlds, interacting with animated environments through intuitive gestures.

Glass Act collects real-time, anonymous engagement analytics, offering retailers valuable insights into customer behavior, emotional responses, and emerging trends - a critical tool for modern experiential marketing.

why it matters ?

they can

• Inspire public awe and social media sharing

• Capture real-time interaction data for market research

• Build emotional connection to the brand

• Promote community engagement through shared experience

• Increase return customers through gamification pay-offs and story updates

• User driven and customizable experiences that give the public creative agency

the BENEFITS of immersive experiences

THE SCIENCE

the BENEFITS of immersive experiences

• 🧠 Which leads to > 78% increase in Empathy > CONNECTION

• 🧠 User-driven Immersive experiences increase Oxytocin + dopamine by 47%

• 🧠 Which stimulates Trust > Curiocity > Adventurous spirit

  = TRAVEL or PURCHASE

The global immersive entertainment market was valued at $114.37 billion in 2024 and is projected to grow at a CAGR of 26.3% from 2025 to 2030.